Brands are constantly being attacked on numerous platforms. The Internet has only magnified this problem, making it difficult to ignore. The Web acts as the loudspeaker for and by the people, which helps give them control over the market. Companies that fail to take heed to their online reputation and build a proper management strategy ultimately will drive their companies in the ground. It is up to you to maintain a positive presence on the web. The worst thing you could do is wait around for something negative to happen before you attempt to do something about your reputation online.
Having an online reputation management strategy in the works at that time your company is attacked might help soften the blow and giving yourself more of a competitive edge. Obviously, all of it boils down to what the issue is, the public protest and how your business is handling it. There are various ways your brand can be attacked – it may be from a disgruntled employee, unhappy clients, dissatisfied investors, extortionists or competitors. This often leads to them posting defamatory comments to sites like Ripoff Report, posting negative comments on social networks or posting negative reviews on sites like Yelp and Angie’s List.
In several cases, you can even have a blogger create a defamatory article or video which goes viral. With regards to responding to these matters, it is extremely important to keep a level head. Make certain you respond to problems in a timely manner to show you’re at the top of the matter. Your response should also be professional – do not allow your emotions to get the best of you. Look into the problem at hand to see how it may be remedied. Maybe a dissatisfied client can be given a coupon for another service or product, or a full refund can be issued if it is warranted.
The key is to put out the fire and prevent it from happening again in the future, so find the root of the problem to nip it in the bud. You should keep track of the flames to make sure they are not fanning out of control. You may do that by setting up alerts on Google for your brand name and related keywords, like your URL and misspellings of the name of your company. You might have this emailed to you daily or in real time. If you are in real trouble, you may use online reputation management services from a Search engine optimisation agency to help strategise how to best solve your issues. Get a professional firm that will guarantee great results for services like Search engine optimisation, Social network marketing, Online reputation management and Pay per click management services.
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